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Celebrity YouTube promotion fee '$187,000 on average'

2016-09-01 19:47:30
Celebrity YouTube promotion fee '$187,000 on average' Desk:

YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, a talent agency says.

San Francisco based Captiv8 said internet "influencers" with a following of three to seven million people could also make $75,000 on average for a promotional post on Instagram, reports BBC.

A native advert on Twitter cost about $30,000 on average, it added.

The Advertising Standards Authority said these posts must be properly marked as advertisements.

Celebrities and their agents have in recent years found lucrative opportunities to endorse goods and services across social media and video websites.

Last week, Kim Kardashian published a video clip on Instagram in association with the hair vitamins provider SugarBear Hair.

The message began with the hashtag #ad - which denotes it as an advertisement - and read: "Excited to be partnering with @sugarbearhair to share their amazing hair vitamins with you! These chewable gummy vitamins are delicious and a favourite part of my hair care routine."

Such adverts can bring in serious money if your subscriber numbers are high, according to Captiv8, a marketing company that brokers social media deals.

According to Captiv8's data, which was given to the New York Times, "someone with three million to seven million followers can charge, on average, $187,500 for a post on YouTube".

It added that $75,000 was the average fee for "a post on Instagram or Snapchat", while $30,000 was the charge for a message on Twitter.

One digital marketing agency that spoke to the BBC said Captiv8's findings seemed "possible but a little high", while another said the number was "not surprising at all". Both asked not to be named.

Influencers with a more modest following on social media still stand to make meaningful income from native advertisements.

Personalities with 50,000 to 500,000 followers can make $2,500 per YouTube ad, and $1,000 for an Instagram post.

The Advertising Standards Authority, which regulates advertisements across TV, print and the web, says these promotional posts must be clearly marked.

Ends/ 01, 2016

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